Expanding Your Visibility

Using Photos to Increase Your Geo-Footprint

There are two main factors which affect the visibility of your listing on Google Maps.

The first is the location of the person who is searching.

The second is the physical location of your business.

(If your address is hidden on Google – the address used for verification still plays a role here.)

While you can’t influence where people are searching from, you can expand the footprint of your business by optimizing photos for different locations.

The Process

Please be sure to use different photos for this.

(Other than the ones you previously geo-tagged with your Profile’s location.)

Don’t upload the same photos twice.

#1 Choose Your Photos

Select the photos you’d like to geo-tag.

#2 Open Google Maps and Search for a Location

Select a specific location that’s within a 20 mile (30 km) radius to your business.

The locations I usually go for are of Starbucks locations, delis and other “mom and pop” shops.

#3 Right-Click the Location’s Pin

Then click the longitude/latitude coordinates to copy them:

#4 Open GeoImgr

Here’s the link: https://tool.geoimgr.com/

#5 Upload an Image

Upload one of the images you previously selected.

#6 Paste the Geo Coordinates

Paste the geo-coordinates that you copied from Google Maps:

GeoImgr allows you to pull geo data directly within it – but you’ll need to upgrade to a paid account.

That’s why I’ve shown how to get coordinates from Google Maps.

#7 Write the EXIF Tags

Use this button:

#8 Download the Image

Use the Download button:

#9 Upload to Google Business Profile

If you’ve followed the Photo Optimization process – you’re ready to upload the photo to your Profile.

(You can also use it in a post.)