In November 2021, Google announced some changes to Google My Business.
Here’s the breakdown:
Google My Business is now “Google Business Profile”.
This is at least the fourth time Google My Business has changed its name.
(I don’t expect it to be the last.)
The name change won’t affect your Profiles.
Manage your Profiles directly on search.
All Profiles will now be managed on search.
Previously – you had the option of using the Google Business dashboard.
I’ve added new documentation to account for this.
Using the Google Maps app.
The Google My Business app has been removed.
Instead of a dedicated app – you’ll be able to manage your Profile in the Google Maps app.
You’ll still have access to the same features that you do now.
Conclusion
Other than the flashy name change – there isn’t much going on here.
These changes don’t affect how we optimize our Profiles.
But they affect where we go to manage our Profiles.