The performance of your Google Business Profile is partially dependent on where the searcher is located.
That makes tracking your visibility – based on location – very helpful.
If you see that your visibility drops off in a certain area – or at a certain distance – you can follow the process for expanding your footprint using posts and photos.
You can also use this to spy on your competitors – to see how you’re performing in comparison.
Lucky for us, there’s a free tool which helps visualize this directly within a map.
It’s called Local Falcon.
Here’s the link: https://localfalcon.com/
Important: I have no affiliation with this business, other than using it myself.
Local Falcon still allows you to try their platform for free. But they’re pushing their paid plans more than they used to.