Thanks for purchasing Engagement Overdrive.
(Or if you purchased the Execution Plan – you got this as a bonus.)
This is focused on one of the most powerful tactics for Google Business Profile.
If you’ve read any of my work, you know that I’m a huge supporter of engagement.
Now, I’m not talking about using these metrics as any sort of key performance indicators (KPIs) for your marketing.
In fact – if anyone tries to tell you that you’re winning all because metrics like time on site or pages per visit have increased, I would highly recommend running – not walking – away from them.
When it comes to your business, the only metrics that matter are focused on dollars.
Metrics like:
- Total Revenue
- Revenue Per Lead
- Average Order Value
- Lifetime Customer Value
(The actual metrics will differ based on the marketing channels used and your business model.)
This may seem like a bit of a tangent – as we’re here to talk about increasing engagement on your Google Business Profile.
It’s not.
As this report focuses on effectively boosting the engagement of your Google Business Profile, I don’t want you to lose focus on what matters to your business.
Bottom line: We are going to be increasing engagement rates for your listing – but it’s so you can get more of what matters (revenue).