Photo Optimization

Before You Start

If you already have photos uploaded to your listing, please do not delete them.

Deleting and re-uploading photos will cause all previous engagement (e.g. views) to be lost.

Instead, please optimize all new photos that you upload, from this point on.

Specifications

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  • Each image must be smaller than 5 MB in size.
  • Each image should be at least 720 x 720 pixels.

File Names

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Each image should follow this taxonomy:

Company_Name_City_Business_Category

Example:

You have a divorce law firm named ACME Law in Santa Monica – with the following primary and secondary categories:

  • Divorce Lawyer
  • Family Law Firm

Then two of your image names would be:

  • ACME_Law_Santa_Monica_Divorce_Lawyer.jpg
  • ACME_Law_Santa_Monica_Family_Law_Firm.jpg

Choosing Images

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Add at least one for each of the following:

  • Business logo
  • Cover photo (this is what people will see in Search and Maps – it’s the most important)
  • An external (street) view of the building
  • An internal (office) view
  • One photo of a team member or the owner
  • One photo demonstrating the product or service

Conditions:

  • You do not need to hire a professional photographer – but the photos need to be high quality.
  • Ensure the photos are flattering for your business.

From Google:

“Businesses with photos receive 42% more requests for driving directions to their location from users on Google, and 35% more clicks through to their websites than businesses that don’t have photos.”

Geo-Tagging (Automatic Process)

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‍If you take photos of the officeon a smart phone, ensure you have your phone’s Location Services switched on.

If you do, the photos will be correctly geo-tagged, and no further action is needed for this.

Geo-Tagging (Manual Process)

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If you’re using photos that have been taken somewhere else – or aren’t sure if they have been geo-tagged – use this process.

#1 Choose Your Photos

Select the photos you’d like to geo-tag.

#2 Open Google Maps and Search for Your Location

This link will open in a new tab: https://www.google.com/maps/

#3 Right-Click the Location’s Pin

Then click the longitude/latitude coordinates to copy them:

#4 Open GeoImgr

Here’s the link: https://tool.geoimgr.com/

#5 Upload an Image

Upload one of the images you previously selected.

#6 Paste the Geo Coordinates

Paste the geo-coordinates that you copied from Google Maps:

GeoImgr allows you to pull geo data directly within it – but you’ll need to upgrade to a paid account.

That’s why I’ve shown how to get coordinates from Google Maps.

#7 Write the EXIF Tags

Before continuing with this step – you might be asked to sign in with your Google account to continue.

Use this button:

#8 Download the Image

Use the Download button:

#9 Upload to Google Business Profile

If you’ve followed the other Photo Optimization processes – you’re ready to upload the photo to your Profile.

Uploading Photos to Google Business Profile

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#1 Click the Add Photo Button

#2 Select the Correct Category

If you’re uploading a logo or cover photo – select that specific category.

All other photos can be added with the other option:

Removing Photos from Google Business Profile

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  • Select the photo you want to delete.
  • In the top right hand corner – there will be a trash icon. Clicking that will allow you to remove it.