What to Expect
Thanks for your interest in the Execution Plan.
I’m obsessed with turning this into the world’s best resource for optimizing Google Business Profiles.
It’s helped thousands of companies grow their bottom line.
(For some business owners – the results have been life-changing.)
I hope you’re one of them.
To get the best results – there are 5 things you should know:
#1 The Execution Plan is built for action.
My goal is to keep everything simple and useful.
I won’t waste your time with useless fluff or theory.
Fluff and theory don’t drive results. Even worse – they weigh you down and prevent action.
I have no patience for that – and neither should you.
#2 The content will always be up-to-date.
Google is constantly changing things – and the Execution Plan will be updated accordingly.
Strategies may be added/removed, depending on how effective they are.
My sources of information:
Internal Tests: I have access to hundreds of Profiles across several industries. This allows me to run tests with large sample sizes – to see the effectiveness of different tactics.
Audits: My auditing service allows me to do deep-dives on specific Profiles. These audits have driven several insights. Those insights are then tested – to be sure they’re widely applicable.
Member Feedback: There are 5,700+ companies using the Execution Plan. The feedback I receive helps ensure the processes stay current.
Conversations with Google Reps + Other Experts: I hunt for information and use it as a signal for what may be working. This feeds my testing roadmap.
Reminder: You have lifetime access to the Execution Plan.
#3 Simple beats complex.
Some of the strategies in the Execution Plan may surprise you for their simplicity.
I’ve found that over-complicating things adds a lot of “fat” to the process.
Things that were very complex had two negative effects:
- Complex strategies weren’t fully executed (due to overwhelm).
- Specific elements of those complex strategies were generating the bulk of results (Wikipedia: the 80/20 Rule ).
In other words, simple is almost always better (Wikipedia: Occam’s Razor).
I’ve personally used all of these strategies to optimize Google Business Profiles.
If I’m keeping things simple – and seeing great results – then I’m going to give you the same.
(Anything else would be a waste of your time.)
#4 Block out time in your calendar (right now).
Open your calendar and schedule time to follow the Execution Plan.
If it’s not in your calendar – it won’t get done.
How much time you can expect to spend:
Initial Optimization: This will take anywhere from 1-3 hours. You can break this into one-hour or 30-minute chunks.
Ongoing Management: Plan to spend about 15-30 minutes per week.
Here’s links to the most popular calendars:
#5 You don’t need other tools/services. But you have options.
The processes in the Execution Plan don’t require you to spend extra money.
However – there are tools and services which make the work easier.
For example:
Citations are easy to build – but there’s a lot of grunt work involved.
I’ve recommended services to outsource this work – if you choose.
Recommendations are made without incentives. I don’t receive any commissions or kickbacks.
Since you paid for this content – I believe that would be unethical.